Improving PPC marketing

I have started this blog, not to get earned but rather for regularly learning about internet marketing. PPC (pay per click) marketing is just the approached used by most internet marketers to get traffic for their affiliates and earn huge commission from those affiliates. PPC campaign is usually carried on major search engines like google, yahoo and msn etc. The PPC campaign can be improved by following these few points:

  • If the terms used by the search engine users are highlighted (made bold) and you will see an increase in your click through rate, even if you are at lower position.

  • If you are using PPC campaign for affilite marketing, then you should always concetrate on minimum amount that you have to pay for a click. This minimum should be equal to the minimum amount set by the search engines. You can use different keyword combinations for your ad campaign. Even use common spelling mistakes, which often people make. for eg. advertising or advertizing.

  • Every search engine have option to select multiple keywords to insert at specific position in your text ads. Use specific as well as generic terms for your low budget and more clicks campaign.

  • If you are using PPC campaign for adsense arbitrage than you should use low cost search engines like 7search. Region being that adsense arbitrage is often used for high paying keywords and google adwords have high
    cost per click for those keywords due to very high competition so low price clicks can't be bought from adwords.

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1 comment:

Andrew said...


Pay Per Click Marketing — Every time a potential customer leaves the affiliate website by clicking on the link leading to the merchant's website, a certain amount of money is deposited in the affiliate's account. This amount varies depending on the product and amount of the commission.